Fugo / Work
Selected
work
Ten projects that show the range: a national TVC, a dealer system used in 200+ locations, a three-day expo, and 12,000 kits shipped on time.
001 / event / 2026
Incentive
Rewarding Achievements Through Memorable Experiences
Client
Fugo Creative
Scope
Concept — Script — Production — Post
Year
2026
Division
Production House
What it is
We create incentive events that transform recognition into meaningful experiences. From curated destinations and engaging activities to personalized guest experiences, every element is carefully designed to inspire, appreciate, and connect.
Our approach combines creative concepts, thoughtful planning, and seamless execution to deliver experiences that leave a lasting impression.
What we did
EXPERIENCE DESIGN
We developed a tailored incentive experience designed to engage participants through curated activities, destinations, and memorable moments.
EVENT & BRANDING
We created a cohesive event identity across visual communication, event materials, and branded touchpoints to deliver a consistent brand experience.
MERCHANDISE & GUEST EXPERIENCE
We curated and produced customized merchandise and guest essentials, adding thoughtful details that enhanced the overall incentive journey.
Gallery
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Where it is used
Corporate Incentive Programs
Designed to reward teams, partners, and top performers through memorable incentive experiences that strengthen engagement and celebrate achievement.
Corporate Events & Brand Experiences
Created for conferences, gala dinners, employee celebrations, product launches, and immersive brand activations.
Incentive Travel & Destination Experiences
Flexible event concepts that transform destinations into meaningful experiences through curated activities, entertainment, hospitality, and local culture.
Reusable Event Assets
Modular creative systems, production templates, and experience guidelines can be adapted for future events, destinations, and business campaigns.
Credits
- Creative Direction Fugo Creative
- Event Concept & Experience Design Fugo Creative
- Event Production Fugo Events
- Destination & Incentive Planning Fugo Creative Incentive Team
- Client Team Fugo Creative Corporate Team
002 / event / 2026
Special
Creating extraordinary moments through distinctive concepts, meaningful experiences, and memorable details.
Client
Fugo Creative
Scope
Concept — Script — Production — Post
Year
2026
Division
Events
What it is
A special event is more than a gathering — it is an opportunity to create a moment people remember.
We developed a distinctive event experience built around a clear creative concept, translating the event's purpose into a cohesive visual identity, engaging atmosphere, and meaningful guest journey.
From the first visual impression to the final interaction, every element was designed to feel connected, intentional, and uniquely relevant to the occasion.
What we did
Developed the creative concept
We established the core creative direction around the event's purpose and audience, creating one strong concept that guided the visual language, atmosphere, and overall experience.
Built a cohesive event identity
We translated the concept into a consistent visual system across key visuals, event materials, signage, stage elements, and branded touchpoints.
Designed the guest experience
We carefully shaped the guest journey through curated details, interactive moments, and creative activations — turning the event into an experience rather than simply an occasion.
Outcome
1
Unified creative concept
1
Consistent visual identity
360°
Guest experience across every touchpoint
1
Memorable event experience
Outcome
A special event where creative direction, visual identity, and guest experience came together to create a meaningful occasion that audiences could see, feel, and remember.
Gallery
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Documentation
- Creative concept & event treatment PDF — On request On request
- Key visual & branding guidelines PDF — On request On request
- Event production & execution plan PDF — On request On request
- Guest experience & activation flow PDF — On request On request
Where it is used
Corporate & Brand Events
The event concept and visual identity create a distinctive environment for corporate gatherings, celebrations, and brand-led occasions.
Launches & Special Occasions
Designed to introduce important moments with a strong creative presence and a memorable audience experience.
Internal & Private Events
Adaptable creative systems can be tailored for employee gatherings, appreciation events, anniversaries, and other exclusive occasions.
Credits
- Creative Direction Fugo Creative
- Event Concept Fugo Events
- Event Branding Fugo Events
- Experience Design Fugo Design
- Concept & direction Fugo Creative
003 / merch / 2026
Souvenir
Turning everyday objects into memorable brand experiences.
Client
Fugo Creative
Year
2026
Division
Merch
What it is
A souvenir is more than a branded object. It is a physical reminder of an experience, designed to stay with people long after an event, campaign, or interaction has ended.
We developed a souvenir collection that balances brand identity, everyday usability, and visual appeal. Each item was considered not only as merchandise, but as a tangible part of the overall brand experience.
From selecting the right products to developing their visual treatment, every detail was designed to create a cohesive collection. The result is merchandise that feels useful, considered, and naturally connected to the brand.
What we did
Defined the souvenir concept
We established a clear creative direction based on the brand identity, audience, and experience the collection was intended to represent.
Selected the right products
We explored everyday items that balance functionality, visual appeal, and practical value, ensuring each product had a reason to exist within the collection.
Developed the visual system
Brand elements, typography, graphics, and placement were translated into a consistent visual language across different merchandise formats.
Refined the production details
Materials, dimensions, finishing, and print applications were considered to ensure the designs could translate effectively from concept to physical product.
Built a cohesive collection
Individual items were brought together as one collection, creating a consistent experience across packaging, merchandise, and supporting brand touchpoints.
Outcome
01collection
Cohesive souvenir system
05items
Everyday merchandise pieces
100%branded
Consistent visual identity
360°experience
Brand touchpoint coverage
Gallery
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Where it is used
Event Souvenirs
Souvenir collections can be created for events and activations, giving attendees a physical reminder of the experience while extending the brand beyond the event itself.
Corporate Gifting
Curated merchandise can be used as thoughtful gifts for clients, partners, and internal teams while maintaining a consistent and recognisable brand presence.
Campaign Merchandise
Limited-edition products can support campaigns by translating a campaign concept into physical objects that audiences can interact with, keep, and share.
Community Merchandise
Branded products can help communities express their shared identity while creating a stronger connection between people and the brand they engage with.
Welcome Kits
A curated selection of useful merchandise can become part of a welcome experience, introducing new members, employees, or partners to the brand through tangible touchpoints.
Brand Activations
Physical merchandise can become an interactive element within brand activations, helping transform a campaign or experience into something audiences can take with them.
Credits
- Creative Direction Merch Division
- Merchandise Design Merch Division
- Product Curation Merch Division
- Visual Development Merch Division
- Production Coordination Merch Division
004 / merch / 2026
Uniform
Designing uniforms that bring brand identity into everyday work.
Client
Fugo Creative
Year
2026
Division
Merch
What it is
A uniform is often the first physical expression of a brand that people encounter. It needs to feel recognisable while remaining comfortable, practical, and suitable for the people who wear it every day.
We developed a uniform system that translates the brand identity into functional workwear without sacrificing comfort or usability. Different roles and working conditions were considered throughout the design process.
From silhouette and fabric selection to colour, placement, and finishing details, each element was designed as part of one visual system. The result is a uniform that feels consistent across the team while allowing each role to work comfortably and confidently.
What we did
Defined the uniform system
We established the visual direction, functional requirements, and design principles that would guide the uniform across different roles and applications.
Studied the working environment
We considered movement, working conditions, daily routines, and practical requirements to ensure the uniform could support real activities rather than simply represent the brand visually.
Developed the apparel design
Silhouettes, colours, fabric choices, branding placements, and functional details were developed to create a consistent and recognisable uniform language.
Developed the apparel design
Silhouettes, colours, fabric choices, branding placements, and functional details were developed to create a consistent and recognisable uniform language.
Adapted for different roles
The core design system was translated across different team roles, allowing each uniform variation to remain visually connected while addressing specific operational needs.
Refined the production details
Sizing, construction, finishing, and branding applications were refined to ensure the final garments maintained consistency from design concept through production.
Outcome
01system
Unified uniform identity
04roles
Role-based uniform variations
03layers
Functional apparel system
100%branded
Consistent brand application
Gallery
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Where it is used
Corporate Uniforms
A consistent uniform system helps employees represent the brand across offices, client meetings, events, and everyday business operations.
Frontline Teams
Uniforms can be designed around movement, accessibility, and daily interaction, helping frontline teams stay comfortable while remaining easily recognisable to customers.
Event & Activation Crew
Distinctive crew uniforms help teams remain visible within busy environments while creating a cohesive visual presence across brand activations and events.
Hospitality & Service
Workwear can combine practical construction with a refined visual identity, creating a consistent experience across customer-facing hospitality and service teams.
Field & Operations Teams
Functional uniform variations can be adapted to different working environments, providing appropriate layers, materials, and details for operational teams.
Seasonal Uniform Systems
A modular uniform approach allows core brand elements to remain consistent while garments and layers can adapt to different seasons, environments, and working conditions.
Credits
- Creative Direction Merch Division
- Uniform Design Merch Division
- Apparel Development Merch Division
- Material & Fabric Selection Merch Division
- Production Coordination Merch Division
005 / merch / 2026
Welcome Kit
Making every first day feel like part of the brand.
Client
Fugo Creative
Year
2026
Division
Merch
What it is
A welcome kit is often the first physical experience someone receives from a company. More than a collection of branded items, it can introduce the culture, personality, and values behind the organisation from the very beginning.
We created a welcome kit designed to make onboarding feel more personal and intentional. Each item was selected to balance everyday usefulness with a visual language that reflects the brand.
From the outer packaging to the smallest detail inside, every element was designed as part of one cohesive experience. The kit brings together practical essentials, brand elements, and thoughtful touches that make the first interaction feel considered.
What we did
Defined the onboarding experience
We established the purpose and personality of the welcome kit, creating a direction that reflects the brand while making the onboarding experience feel warm and intentional.
Curated the essentials
We selected practical items that could become part of everyday routines, balancing functionality, quality, and relevance to the recipient.
Developed the visual system
Brand colours, typography, graphics, and messaging were translated across the kit to create a consistent identity from the packaging to each individual item.
Designed the unboxing experience
The arrangement, packaging, labels, and supporting materials were carefully considered to create a clear and engaging experience from the moment the kit is opened.
Refined every touchpoint
Materials, finishes, product details, and packaging elements were refined to ensure the entire kit felt cohesive, intentional, and aligned with the brand.
Outcome
01kit
Complete onboarding experience
06essentials
Curated everyday items
360°experience
Cohesive brand touchpoints
01system
Unified visual identity
Gallery
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Where it is used
New Employee Onboarding
Welcome kits can introduce new employees to the brand and workplace culture through a curated selection of useful items prepared for their first day.
Client Welcome Kits
A thoughtfully designed kit can create a memorable first interaction with clients, partners, and new business relationships while communicating the brand through tangible details.
Event & Conference Kits
Curated kits can support events and conferences by combining practical essentials with branded elements that attendees can continue to use after the event.
Team & Community Kits
Welcome kits can strengthen a sense of belonging within teams and communities by giving members a shared collection of objects connected to the brand.
Partner Appreciation
A personalised merchandise kit can be used to welcome new partners or acknowledge ongoing relationships through a thoughtful and tangible brand experience.
Remote Onboarding
Physical welcome kits can bring the onboarding experience to remote team members, creating a tangible connection to the company even before their first in-person interaction.
Credits
- Creative Direction Merch Division
- Welcome Kit Strategy Merch Division
- Product Curation Merch Division
- Packaging Design Merch Division
- Production Coordination Merch Division
006 / merch / 2026
Sourcing — QC
Global Sourcing & Quality Control — Zero-Defect Production Delivery
Client
Fugo Creative
Scope
Vendor auditing — Material curation — Quality assurance
Year
2026
Division
Merch
What it is
Sourcing physical merchandise or custom corporate goods without strict quality control is a risk to brand reputation. A great design means nothing if the final stitched uniform or printed souvenir arrives with defects, inconsistent colors, or poor durability.
Transparent supplier networks and multi-stage inspections, ensuring that every batch meets rigorous manufacturing benchmarks before it ever reaches the client's hands.
What we did
Rigorous vendor vetting
Audited manufacturing partners for ethical production, material reliability, and scalability.
Multi-point quality checks
Implemented strict inspections at pre-production, during assembly, and final pre-shipment stages.
Precision material matching
Ensured exact color consistency, fabric weight, and finish according to brand guidelines.
Outcome
100%
Quality compliance rate
0
Unresolved defect reports
Outcome
End-to-end procurement and meticulous inspection ensuring flawless physical products from factory floor to final delivery.
Gallery
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Where it is used
Corporate merchandise
Premium custom merchandise distributed for executive gifting and brand campaigns.
Uniform production
Daily workwear and operational apparel distributed across nationwide branch offices.
Welcome kits
Curated employee onboarding boxes packed and inspected for enterprise clients.
Credits
- Sourcing Direction Fugo Sourcing Division
- QC & Inspection Fugo Quality Control Team
- Production Partner: Fugo Production
- Client Fugo Creative
007 / ai-agent / 2026
Customer Agents
Building AI agents that make every customer interaction more responsive.
Client
Fugo Creative
Year
2026
Division
Ai-agent
What it is
Customers expect quick, relevant, and consistent support across every interaction. But as enquiries grow, customer teams can spend valuable time answering repetitive questions, searching for information, and managing routine requests.
We designed customer-facing AI agents that can understand customer intent, access relevant business information, and assist with common requests while maintaining the context of each conversation.
The goal was not to replace human support, but to create an intelligent first layer of customer interaction. AI agents handle routine conversations and tasks, while more complex or sensitive cases are routed to the right human team with the relevant context already available.
What we did
Mapped customer journeys
We analysed common customer journeys, frequently asked questions, service requests, and points of friction to identify where AI agents could improve the overall experience.
Defined agent capabilities
The agent was structured around specific customer needs, including information retrieval, request handling, recommendations, and escalation to human support.
Connected business knowledge
Relevant product information, policies, service details, and approved business knowledge were connected to the agent to support accurate and context-aware responses.
Designed conversational flows
Conversation flows were designed to help the agent understand intent, ask relevant follow-up questions, and guide customers toward the appropriate next step.
Built human escalation
Complex requests were given clear escalation paths, allowing conversations to move to human teams while preserving the customer's context and previous interactions.
Outcome
01agent
Customer interaction layer
24/7support
Customer availability
05core
Customer support functions
01handoff
Human escalation flow
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Where it is used
Customer Support
AI agents can answer common customer questions, provide relevant information, and guide users through routine support requests without requiring immediate human intervention.
Product Discovery
The agent can understand customer needs and preferences, then use approved product information to help customers discover relevant options and make more informed decisions.
Order & Service Assistance
Connected customer agents can help users check order or service information, provide status updates, and guide them through the next steps of their request.
Lead Qualification
AI agents can engage prospective customers, understand their requirements, collect relevant information, and route qualified opportunities to the appropriate sales team.
Appointment & Booking Support
The agent can help customers identify available options, collect the information required for a booking, and guide them through the process before confirming the next step.
Human Escalation
When a conversation requires human judgment or specialised support, the agent can recognise the situation and hand it over to the appropriate team together with the relevant conversation context.
Credits
- AI Strategy AI Agent Division
- Customer Experience Design AI Agent Division
- Conversational A AI Agent Division
- Agent Architecture AI Agent Division
- Integration & Automation AI Agent Division
008 / ai-agent / 2026
Workflow Automation
Turning repetitive workflows into intelligent, automated processes.
Client
Fugo Creative
Year
2026
Division
Ai-agent
What it is
Many business workflows still depend on repetitive manual actions—moving information between tools, checking requests, sending updates, and routing tasks to the right people. As processes grow, these handoffs can become slow, inconsistent, and difficult to scale.
We designed an AI-driven workflow automation system that allows agents to understand incoming information, determine the next step, and trigger the appropriate action across connected business processes.
Instead of automating isolated tasks, the system focuses on the complete workflow. AI agents work alongside existing tools to handle routine decisions, coordinate actions, and escalate processes when human input is required.
What we did
Mapped the workflow
We analysed existing business processes to identify repetitive actions, manual handoffs, decision points, and bottlenecks that could be improved through automation.
Defined automation logic
Each workflow was translated into clear triggers, conditions, actions, and escalation points, creating a structured foundation for AI-assisted decision making.
Deployed specialised AI agents
AI agents were assigned specific responsibilities within the workflow, allowing each agent to interpret information and perform tasks according to its defined role.
Connected tools and actions
Agents were connected to relevant business systems so they could move information, trigger actions, update records, and coordinate tasks across the workflow.
Added human checkpoints
Workflows were designed with human review points for decisions that require approval, judgment, or additional context, keeping automation controlled and accountable.
Outcome
01workflow
Connected automation system
05stages
Automated process flow
24/7operation
Workflow availability
01system
Human-in-the-loop control
Gallery
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Where it is used
Request Processing
AI agents can receive incoming requests, classify the required action, collect relevant information, and automatically route each request to the appropriate workflow or team.
Task Assignment
The system can interpret incoming tasks and assign them based on predefined rules, context, priority, and team responsibilities, reducing the need for manual coordination.
Approval Workflows
Routine approval processes can be automated from submission to review, while decisions that require human judgment are automatically escalated to the appropriate person.
Data Synchronisation
AI agents can move and update information across connected systems, helping teams maintain consistent records without repeatedly entering the same data manually.
Notifications & Escalation
The workflow can monitor process conditions and automatically send updates, reminders, or escalation alerts when an action is completed, delayed, or requires human attention.
Operational Reporting
Automated workflows can capture process activity and organise operational data, giving teams clearer visibility into workflow status, bottlenecks, and completed actions.
Credits
- AI Strategy AI Agent Division
- Workflow Architecture AI Agent Division
- Automation Design AI Agent Division
- AI Agent Development AI Agent Division
- Process Optimisation AI Agent Division
009 / ai-agent / 2026
Content Ops
Turning content operations into an intelligent, connected workflow.
Client
Fugo Creative
Year
2026
Division
Ai-agent
What it is
Content teams often work across multiple tools, channels, and deadlines. Without a connected process, valuable time can be lost switching between platforms, repeating tasks, and keeping content information up to date.
We built a Content Ops workflow where AI agents support the operational layer behind content production—from planning and research to organisation, review, and distribution.
Rather than replacing the creative process, the system gives teams an intelligent operational layer that handles repetitive work, keeps information structured, and helps content move smoothly from idea to publication.
What we did
Audited the content workflow
We mapped the existing content process to identify repetitive tasks, workflow gaps, approval bottlenecks, and areas where AI agents could reduce operational friction.
Structured the content system
Content briefs, research, assets, deadlines, and publishing information were organised into a consistent structure, creating a reliable foundation for AI-assisted operations.
Assigned specialised AI agents
Dedicated agents were designed to support specific operational tasks, from content research and briefing to quality checks, repurposing, and publishing preparation.
Connected the workflow
The agents were connected across key stages of the content lifecycle, allowing information and context to move between tasks without unnecessary manual handoffs.
Optimised for continuous production
The workflow was designed to support recurring content cycles, giving teams a repeatable system that can adapt as content volume, channels, and priorities change.
Outcome
01system
Connected content workflow
05stages
AI-assisted content operations
24/7support
Operational availability
360°workflow
Content lifecycle coverage
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Where it is used
Content Research
An AI agent can gather and organise relevant information, references, and audience insights to give content teams a structured starting point for each new content cycle.
Content Briefing
AI-assisted briefing turns raw ideas into structured content requirements, helping teams define objectives, key messages, formats, and distribution channels before production begins.
Content Repurposing
Existing content can be transformed into channel-specific formats while maintaining the original message, allowing teams to extend the value of every piece of content.
Quality & Compliance Checks
AI agents can review content against predefined guidelines, brand requirements, formatting standards, and publishing criteria before it reaches the final approval stage.
Publishing Operations
The workflow helps organise final assets, captions, metadata, schedules, and publishing requirements so teams can move from approved content to distribution with fewer manual steps.
Credits
- AI Strategy AI Agent Division
- Content Operations AI Agent Division
- AI Workflow Design AI Agent Division
- Automation Architecture AI Agent Division
- Content Systems AI Agent Division
010 / ai-agent / 2026
Integrations
Connecting AI agents to the systems that keep businesses moving.
Client
Fugo Creative
Year
2026
Division
Ai-agent
What it is
AI agents are most valuable when they work alongside the systems and people already inside a business. Without the right integration, even a powerful agent can become another isolated tool that adds complexity instead of removing it.
We designed an integrated AI agent ecosystem that connects workflows, business data, and existing tools into one coordinated experience. Each agent is designed around a specific role while remaining connected to the wider workflow.
The focus was not simply to introduce AI, but to make AI work naturally within the existing business environment—supporting teams, automating repetitive processes, and keeping information moving between systems.
What we did
Mapped the existing workflow
We analysed existing processes to identify repetitive tasks, information gaps, and workflow bottlenecks where AI agents could create the most meaningful impact.
Connected agents with business systems
AI agents were integrated with existing tools, data sources, and workflows, allowing them to access relevant information and support actions without disrupting established processes.
Built a connected agent ecosystem
Specialised agents were designed to communicate and share context, allowing different parts of the workflow to work together as one coordinated system.
Tested the workflow end to end
The integrated system was evaluated across key workflows to ensure that information moved consistently between agents, systems, and teams.
Outcome
01system
Connected AI ecosystem
02core
AI agent functions
24/7support
Workflow availability
100%connected
Integrated workflow
Gallery
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Where it is used
Automated Customer Support
AI agents can handle repetitive customer enquiries, retrieve relevant information, and route more complex requests to the appropriate team while maintaining the context of each interaction.
Internal Knowledge Assistant
Employees can interact with an AI agent that connects to approved business information, helping teams find documents, policies, and operational knowledge without searching across multiple systems.
Workflow Automation
AI agents can coordinate routine tasks across connected tools, moving information between systems and reducing manual steps in everyday business processes.
Heading: Data & Reporting
Connected agents can collect information from business systems, organise relevant data, and help teams turn operational information into clearer reports and actionable insights.
Credits
- AI Strategy AI Agent Division
- Integration Architecture AI Agent Division
- Workflow Design AI Agent Division
- Project Direction Fugo Creative Group
011 / design / 2025
Creative Campaign
A national commercial for a digital-first payment ecosystem — shot, cut, and cleared for broadcast in six weeks.
Client
Fugo Creative
Scope
Concept — Script — Production — Post
Year
2025
Division
Production House
What it is
A digital financial application with no physical card or traditional touchpoint has a unique hurdle: it relies entirely on trust and seamless user habit. The commercial had to make an intangible service feel safer and more intuitive than physical cash.
We built the story around: The two seconds after someone realises they can manage their entire financial life without carrying a bulky wallet, then produced every UI screen frame in advance so legal and compliance signed off on the exact pixels that went to air.
What we did
Found the human moment
We stopped selling abstract technology and started filming the genuine relief of effortless daily transactions — a quick tap, a secure check, done.
Built the UI in camera
Screen content was pre-rendered and played back live on set, so stakeholders approved the exact frames that shipped instead of a placeholder mock-up.
Cut once, delivered nine ways
One efficient production produced the 30s TVC, three 15s cutdowns, vertical social edits, and in-branch LED loops.
Outcome
9
Deliverables from one shoot
6wk
Brief to broadcast
0
Compliance reshoots
3
Channels live the same week
Outcome
A national commercial for a digital financial platform — shot, cut, and cleared for broadcast in six weeks.
Gallery
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Documentation
- Creative treatment PDF — 24 pages On request
- Shooting board & script PDF — 41 pages On request
- Compliance frame log XLSX On request
- Delivery spec — 9 masters PDF On request
Where it is used
National television
The 30s master ran across national free-to-air and pay TV during the primary campaign launch window.
Performance social
Vertical cutdowns optimized for Instagram Reels, TikTok, and YouTube Shorts using a unified color pipeline.
Branch & ATM screens
A silent 12s loop, fully legible without audio, deployed across digital branch displays and terminal idle screens.
Credits
- Concept & script Fugo Creative
- Production Fugo Production House
- Post & colour Fugo Production
- Client team Fugo Creative
012 / design / 2024
Branding
Corporate Branding System — Scalable Campaign Kit for Multi-Location Networks
Client
Fugo Creative
Scope
Design system — Templates — Rollout
Year
2024
Division
Design
What it is
Multi-location networks often struggle with brand consistency; local branches frequently rebuild national campaign materials manually—using mismatched fonts, stretched logos, and unauthorized color schemes. By the time promotions reach the showroom or local market, the brand looks fractured.
A locked template system: fixed typography, strict grid layouts, editable price points, localized addresses, and designated photo areas—with everything else securely locked.
What we did
Audited actual local requirements
Weeks of analyzing branch-level marketing showed recurring formats being recreated inefficiently across regions.
Locked the grid, freed the content
Type hierarchy, logo clear space, and core colors were hard-locked; while promotional pricing, unit photography, and local branch details remained the only editable layers.
Shipped a complete kit, not just a PDF
Delivered fully editable files, a concise one-page rule sheet, and a quick walk-through video—intuitive enough for local staff with no design background.
Outcome
200+
Branch or dealer points onboarded onto the system
11
Standardized locked formats
85%
Reduction in artwork rework and approval delays
1d
Campaign rollout from headquarters to local showrooms
Outcome
One campaign kit that 200+ dealers can localise in an afternoon without breaking the brand.
Gallery
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Documentation
- Dealer brand guideline PDF — 38 pages On request
- Editable template pack AI / INDD / PSD On request
- Print spec & material list PDF On request
- How-to screen recording MP4 — 4 min On request
Where it is used
Monthly national promo
Head office drops the campaign key visual; regional teams publish localized versions the exact same day.
Showroom & event
The same modular grid scales smoothly from a tiny price tag to a large exhibition wall without redrawing.
Sales team WhatsApp
Mobile-friendly status templates keep everyday salesperson posts consistently on-brand.
Credits
- Design system Fugo Design
- Art direction Fugo Creative
- Rollout & training Fugo Brand Ops
- Client team Fugo Creative
013 / design / 2024
Corporate
Three days, eleven zones and a ministerial opening — built in a hall that was still empty 72 hours earlier.
Client
Fugo Creative
Scope
Concept — Build — Show running
Year
2024
Division
Events
What it is
A public expo has two audiences that want opposite things: officials who need a protocol-perfect ceremony, and families who want somewhere to walk, look and take photos.
We planned the floor as a single loop so the ceremony route and the public route never collide, then treated wayfinding as the main design object rather than an afterthought.
What we did
One loop, two routes
The ceremony walk and the visitor flow share a floor but never cross — no rope lines, no bottlenecks.
Modular zones
Eleven zones from one structural kit, so a late change to the floor plan cost hours instead of days.
Rehearsed the whole show
A full technical run the night before covered cues, audio, LED and the protocol sequence end to end.
Outcome
11
Exhibition zones
3d
Show days
72h
Empty hall to open doors
24k
Visitors across the run
Outcome
Three days, eleven zones and a ministerial opening — built in a hall that was still empty 72 hours earlier.
Gallery
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Documentation
- Event concept deck PDF — 52 pages On request
- Floor plan & rigging drawings DWG / PDF On request
- Run-down & cue sheet XLSX On request
- Safety and crowd flow plan PDF On request
- Post-event report PDF — 30 pages On request
Where it is used
Ministerial protocol
A fixed ceremony route, timed to the minute, cleared with protocol staff before build started.
Public open days
Wayfinding tested for first-time visitors — every zone reachable without asking staff.
Press and documentation
Camera positions and a media room were designed into the plan, not squeezed in later.
Credits
- Event concept Fugo Events
- Production & build Fugo Events
- Graphics & wayfinding Fugo Design
- Documentation Fugo Production House
014 / design / 2023
Digital Campaign
12,000 onboarding kits designed, produced and delivered across 34 provinces without a single reprint.
Client
Fugo Creative
Scope
Design — Sourcing — QC — Fulfilment
Year
2023
Division
Merchandise
What it is
A welcome kit is a logistics problem wearing a design brief. It has to survive a courier, open well on camera, and cost the same whether it lands in Jakarta or Jayapura.
We designed the box around the shipping carton, not the other way round, and picked items by how well they survive three months of daily use rather than how they photograph on day one.
What we did
Designed for the courier
Box dimensions were set by the cheapest protective shipping size, which removed a layer of packaging entirely.
Sampled before committing
Three vendors, one sample round, one wash-and-wear test — then a single production order.
QC at the packing line
Kits were checked as they were packed, not after, so defects never entered the shipment count.
Outcome
12k
Kits shipped
34
Provinces covered
7
Items per kit
0
Reprints
Outcome
12,000 onboarding kits designed, produced and delivered across 34 provinces without a single reprint.
Gallery
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Documentation
- Kit design & dieline pack AI / PDF On request
- Material and vendor spec XLSX On request
- QC checklist PDF On request
- Distribution manifest XLSX — 34 provinces On request
Where it is used
Partner onboarding
Sent on contract signing — the kit is the first physical thing a new partner receives.
Regional roadshow
The same kit doubles as event handout stock, packed flat and assembled on site.
Internal recognition
A trimmed three-item version is used for quarterly team awards.
Credits
- Kit design Fugo Design
- Sourcing & QC Fugo Merch
- Fulfilment Fugo Merch
- Client team Telkomsel Partnership
015 / production / 2023
Commercial - TVC
30 seconds of regulated message and cinematic persuasion that an audience actually remembers.
Client
Fugo Creative
Scope
Editorial design — Data viz — Print
Year
2023
Division
Design
What it is
A commercial has no room to be ambiguous: the core brand message is dictated by campaign goals and the runtime cannot stretch. The only creative variable left is whether a viewer can connect with the narrative before they switch off.
We rebuilt the production pipeline around natural viewing and listening behaviour — sharp visual hooks, a fixed sonic language, and one cohesive musical theme carried consistently across every cut down to 30 seconds.
What we did
Fixed the narrative language
One core hook, one visual rhythm, one tonal weight — applied to every scene and broadcast cut in the campaign.
Scored the story, not just the footage
Broadcast and digital delivery from one master
Print and screen from one file
The digital edition is generated from the same layout, so late number changes only had to be made once.
Outcome
340
Pages designed
96
Charts and tables
2
Languages in one grid
1
Source file for print and web
Outcome
30 seconds of regulated message and cinematic persuasion that an audience actually remembers.
Gallery
Click any frame to enlarge
Documentation
- Commercial treatment & script PDF — 22 pages On request
- Storyboard & shot list PDF On request
- Original score & audio stems PDF On request
- Broadcast master delivery list PDF On request
Where it is used
TV & broadcast channels
The 30s and 15s commercial masters carried the core campaign across nationwide television networks during prime time.
Digital & social feeds
Optimized vertical and short-form cutdowns play seamlessly across social media placements and digital ad spaces.
Reusable for future campaigns
Full original music and production licensing mean the TVC can be re-versioned or re-cut for upcoming brand waves.
Credits
- Editorial design Fugo Design
- Data visualisation Fugo Design
- Print production Fugo Production
- Client team Fugo Creative Marketing Team
016 / production / 2023
Company Profile
A company profile judged by its narrative depth and sonic identity, not just standard templates.
Client
Fugo Creative
Scope
Design — Fit trials — Production
Year
2023
Division
Media Production
What it is
Company profiles often fail in the details nobody notices on a first glance: a script that reads like a corporate checklist rather than a story, pacing that loses the audience before the core message lands, or a generic stock track that undermines the brand's actual authority.
We built this company profile from the ground up, integrating precise narrative scripting with a custom-crafted audio landscape before a single frame was edited.
What we did
Scripting for real engagement
Narratives were stress-tested through structural drafts and pacing blocks, focusing on clear brand messaging and audience retention rather than buzzwords.
Rebuilt the visual & sonic system
Custom motion direction and original music composition replaced inherited, generic templates to match the client's actual market presence.
Specced for modular deployment
Every component is separately adaptable, allowing the client to re-edit or re-version specific segments for different platforms without breaking the master profile.
Outcome
6
Garment pieces in the line
3
Fit trial rounds
18
Sizes in the final grade
92%
Crew fit satisfaction
Outcome
A company profile judged by its narrative depth and sonic identity, not just standard templates.
Gallery
Click any frame to enlarge
Documentation
- Creative treatment & script PDF — 46 pages On request
- Storyboard & visual blueprint PDF On request
- Original score & audio stems XLSX On request
- Master delivery checklist PDF On request
Where it is used
Corporate & stakeholder presentations
Built to establish brand authority during key stakeholder meetings, investor pitches, and corporate presentations.
Digital & internal rollouts
Optimized digital editions play seamlessly across corporate websites, client portals, and internal communication channels.
Reusable brand assets
Modular design and original music rights mean the profile assets can be re-versioned or updated for upcoming business years.
Credits
- Apparel design Fugo Merch
- Fit engineering Fugo Merch
- Production Fugo Merch
- Client team Fugo Creative Corporate Team
017 / production / 2025
Digital Video
A digital video that earns its impact through authentic narrative and custom audio, not generic stock edits.
Client
Fugo Creative
Scope
Concept — Production — Post — Music
Year
2025
Division
Production House
What it is
Every brand releases a digital video campaign, and most of them follow the exact same formula: predictable footage, rushed pacing, and an off-the-shelf track. The brief was to establish an unmistakable brand identity within the first five seconds.
We anchored the story in one specific, compelling action rather than a generic montage, and scored it with an original arrangement so the video stands completely apart in the digital feed.
What we did
Wrote one specific concept
A single, focused narrative carries the entire video — no confusing subplots, no heavy exposition.
Scored it originally
Planned the multi-format cutdowns first
Planned the cutdowns first
The 60s was blocked so that the 30s, 15s and 6s bumpers exist inside it, not as afterthought trims.
Outcome
4
Durations from one cut
1
Original score
5d
Shoot days
30d
Concept to air
Outcome
A digital video that earns its impact through authentic narrative and custom audio, not generic stock edits.
Gallery
Click any frame to enlarge
Documentation
- Creative treatment PDF — 18 pages On request
- Storyboard PDF — 34 frames On request
- Music licence & stems PDF / WAV On request
- Delivery master list PDF On request
Where it is used
Digital & social broadcast
The main master and its social cutdowns carried the digital campaign across all online channels.
Multi-format placements
Vertical edits, short bumper ads, and silent-optimized versions play seamlessly across mobile feeds and platform placements.
Reusable for future campaigns
Full original music and production rights mean the digital video can be re-versioned or re-cut for upcoming seasons.
Credits
- Concept & direction Fugo Creative
- Production Fugo Production House
- Music Fugo Sound
- Client team Fugo Creative Marketing
018 / production / 2024
Coverage
900 sales people, one room, and a target announcement that had to land as motivation rather than pressure.
Client
Fugo Creative
Scope
Concept — Stage — Content — Show running
Year
2024
Division
Events
What it is
A corporate kickoff lives or dies in the middle ninety minutes, when the numbers go up on screen and the sound design sets the emotional tone. Everything before it is warm-up and everything after is celebration.
We designed the run-down and original sonic branding backwards from that moment, building stage content and audio cues so regional results could be updated on the day without a designer in the room.
What we did
Built the run-down backwards
The target reveal and its custom audio sting were fixed first; the rest of the day was scheduled around holding attention for it.
Templated the live content & audio
Regional leaderboards update from a spreadsheet, and dynamic sound effects match the visual cues automatically.
Rehearsed the full show flow
Name pronunciation, walk-up music cues, and stage lighting transitions were run twice before doors opened.
Outcome
900
Attendees
2d
Programme days
48
Awards handed on stage
0
Content resets during show
Outcome
900 sales people, one room, and a target announcement that had to land as motivation rather than pressure.
Gallery
Click any frame to enlarge
Documentation
- Event concept & script deck PDF — 40 pages On request
- Stage, LED & audio system drawings DWG / PDF On request
- Run-down, cue sheet & sound map XLSX On request
- Live content & audio operator guide PDF On request
Where it is used
Annual kickoff
The format and original audio branding are reusable year to year — only the content template data changes.
Regional roadshows
A scaled-down stage and sound kit runs the same high-impact show for 150-person regional sessions.
Internal comms
Recap film, original music, and stage content feed the internal channel for the following quarter.
Credits
- Event concept Fugo Events
- Stage & production Fugo Events
- Live content Fugo Design
- Documentation Fugo Production House
019 / event / 2024
Meeting — Conference
Creating focused environments where ideas connect, conversations happen, and business moves forward
Client
Fugo Creative
Scope
Concept — Stage — Content — Show running
Year
2024
Division
Events
What it is
A meeting or conference is more than a space filled with presentations. It is an opportunity to bring people together, exchange ideas, and create meaningful connections.
We developed a professional event experience that balances clear communication, functional design, and engaging moments. From the event identity and stage environment to guest flow and supporting materials, every element was designed to create a seamless experience for both speakers and attendees.
What we did
Designed the event concept
We developed a clear event concept that aligned with the objectives, audience, and overall theme of the meeting or conference.
Built the conference identity
We created a consistent visual language across key visuals, stage graphics, presentation materials, signage, registration areas, and event collateral.
Optimized the attendee experience
We designed the attendee journey from registration to the main sessions, networking, and closing moments — making the experience organized, intuitive, and engaging.
Outcome
1
Unified event concept
1
Consistent conference identity
360°h
Connected attendee experience
100%
Aligned communication touchpoints
Outcome
A professional meeting and conference experience that brings together clear communication, thoughtful design, and seamless execution — creating an environment where people can connect, collaborate, and exchange ideas.
Gallery
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Documentation
- Conference treatment & creative concept PDF — On request On request
- Event branding guidelines PDF — On request On request
- Stage & screen presentation system PDF — On request On request
- Attendee journey & event flow PDF — On request On request
Where it is used
Corporate Meetings
Designed for company meetings, leadership gatherings, business reviews, and internal communication events.
Conferences & Forums
Built for large-scale conferences, seminars, panel discussions, and knowledge-sharing sessions.
Networking & Business Events
Creating professional environments that encourage meaningful conversations, connections, and collaboration.
Credits
- Creative Direction Fugo Creative
- Event Concept Fugo Events
- Event Branding Fugo Design
- Client team Fugo Creative
020 / event / 2025
Exhibition
Turning spaces into immersive brand experiences that attract, engage, and leave a lasting impression.
Client
Fugo Creative
Scope
Exhibition Concept — Spatial Design — Brand Experience — Production
Year
2025
Division
Design
What it is
An exhibition is more than a physical space. It is a platform where brands can tell their stories, showcase their products, and create meaningful interactions with their audience.
We developed an exhibition experience that brings together creative storytelling, spatial design, and brand identity. Every element was carefully considered to guide visitors through the space while creating opportunities to discover, interact, and connect with the brand.
What we did
Developed the exhibition concept
We created a strong creative concept based on the brand's objectives, transforming key messages and stories into an engaging physical experience.
Created meaningful brand interactions
We developed engaging touchpoints that encouraged visitors to explore the space, interact with the brand, and experience its message in a more memorable way.
Wrote guidelines people use
We translated the concept into a functional and distinctive space, including booth architecture, visitor flow, product displays, signage, and interactive areas.
Outcome
1mm
Unified exhibition concept
360°
Immersive brand experience
1
Seamless visitor journey
100%m
Integrated brand touchpoints
Outcome
A distinctive exhibition environment where spatial design, storytelling, and brand experience work together to create a space that attracts attention, encourages interaction, and strengthens audience connection.
Gallery
Click any frame to enlarge
Documentation
- Brand experience guidelines PDF — On request On request
- Exhibition treatment & creative concept PDF — On request On request
- Spatial & booth design PDF — On request On request
- Production & installation plan PDF — On request On request
Where it is used
Trade Shows
Creating distinctive exhibition spaces that help brands stand out in busy trade show environments.
Brand Exhibitions
Designed to showcase products, services, campaigns, and brand stories through immersive experiences.
Public & Industry Events
Flexible exhibition concepts for industry gatherings, public showcases, cultural events, and experiential activations.
Credits
- Creative Direction Fugo Design
- Exhibition Concept Fugo Events
- Spatial Design Fugo Design
- Brand Experience Fugo Creative