The brief
Explain a product nobody can hold.
BRImo's virtual debit card had no physical object to film, no packaging to unbox, and a compliance list longer than the script. The commercial had to make an invisible product feel safer than a plastic one.
What we did
01
Found the human moment
We stopped selling the card and started filming the two seconds after someone realises they can pay without it.
02
Built the UI in camera
Screen content was pre-rendered and played back on set, so compliance approved the exact frames that shipped.
03
Cut once, delivered nine ways
One shoot produced the 30s TVC, three 15s cutdowns, vertical social edits and in-branch LED loops.
0
Deliverables from one shoot
0
Brief to broadcast
0
Compliance reshoots
0
Channels launched same week