01
Design & Branding
Brand systems, visual identity, campaign POSM, and digital assets — built to survive print, LED, and social.
65+ brands trusted us
Create to Elevate
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65+ brands trusted us
01 — MANIFESTO
Every brief can be solved with creativity, an innovative route, and execution that actually lands.
0+
Years in the industry
0+
Client Served
0
Specialist divisions
0
Cities — Bandung, Jakarta, Bali
02 — Capabilities
Five studios,
one standard
Brief one team and get the whole chain — strategy, design, film, stage and physical product — without the agency handoff tax.
All capabilities02
Production House
TVC, company profile, digital video, and event documentation — scripting, shoot, grade, and score in-house.
03
Event Organizer
Conferences, exhibitions, incentive trips, and corporate gatherings — planned and run end to end.
04
Merch Production
Souvenirs, uniforms, and welcome kits produced at scale with materials we can stand behind.
05
AI Agent
Custom AI agents and automations that take repetitive work off your team — briefed, built, and wired into the tools you already use.
03 — Selected work
Proof, not
promises
Customer Agents
Building AI agents that make every customer interaction more responsive.
View project
Creative Campaign
A national commercial for a digital-first payment ecosystem — shot, cut, and cleared for broadcast in six weeks.
View project
Corporate
Three days, eleven zones and a ministerial opening — built in a hall that was still empty 72 hours earlier.
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Digital Campaign
12,000 onboarding kits designed, produced and delivered across 34 provinces without a single reprint.
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Commercial - TVC
30 seconds of regulated message and cinematic persuasion that an audience actually remembers.
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Company Profile
A company profile judged by its narrative depth and sonic identity, not just standard templates.
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Digital Video
A digital video that earns its impact through authentic narrative and custom audio, not generic stock edits.
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Coverage
900 sales people, one room, and a target announcement that had to land as motivation rather than pressure.
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Meeting — Conference
Creating focused environments where ideas connect, conversations happen, and business moves forward
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Exhibition
Turning spaces into immersive brand experiences that attract, engage, and leave a lasting impression.
View project04 — Who we work with
Regulated, demanding,
high-visibility brands
Finance & Banking
- BRI
- BCA
- Bank Mandiri
- BTPN
- Permata
- bjb Syariah
Automotive & Transport
- Daihatsu
- Suzuki
- Citilink
- Jeep
Government & SOE
- Kemenhub
- Pos Indonesia
- BUMN
Fashion & Lifestyle
- Abigail
- Demeter
- Louella
- +10 more
Food & Beverage
- Nutrigoat
- Trickburger
- Royal
Telco & Enterprise
- Telkomsel
- Developers
- Corporates
05 — How we work
A short line
to remarkable
01
Listen & frame
We start by rewriting the brief in one sentence. If we can't, we haven't understood the business problem yet.
02
Route options
Two or three genuinely different creative routes — costed, scheduled, and honest about trade-offs.
03
Produce in-house
Design, film, stage and merch under one roof, so revisions don't bounce between vendors.
04
Land it
Delivery, on-site supervision and a full asset handover — files you can still use in three years.
06 — From the founder
“Creativity without execution is just a hallucination.”
Sona LesmanaFounder & CEO, Fugo Creative Group
07 — Journal
Notes from
the studio
Process notes, project stories and takes on the industry — written by the people who make the work.
01 — Latest · 20 Aug 2026
How we take a brief from deck to stage
A look inside our end-to-end process — strategy, design, film, stage and physical product under one roof.
Sona Lesmana
5 min read
5 min read