01
Design & Branding
Brand systems, visual identity, campaign POSM, and digital assets — built to survive print, LED, and social.
65+ brands trusted us
Create to Elevate
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65+ brands trusted us
01 — MANIFESTO
Every brief can be solved with *creativity, an *innovative route, and execution that actually lands.
0+
Years in the industry
0+
Client Served
0
Specialist divisions
0
Cities — Bandung, Jakarta, Bali
02 — Capabilities
Five studios,
one standard
Brief one team and get the whole chain — strategy, design, film, stage and physical product — without the agency handoff tax.
All capabilities02
Production House
TVC, company profile, digital video, and event documentation — scripting, shoot, grade, and score in-house.
03
Event Organizer
Conferences, exhibitions, incentive trips, and corporate gatherings — planned and run end to end.
04
Merch Production
Souvenirs, uniforms, and welcome kits produced at scale with materials we can stand behind.
05
AI Agent
Custom AI agents and automations that take repetitive work off your team — briefed, built, and wired into the tools you already use.
03 — Selected work
Proof, not
promises
BRI Debit Virtual TVC
A national commercial for a debit card that has no plastic — shot, cut and cleared for broadcast in six weeks.
View projectDealer Campaign System
One campaign kit that 200+ dealers can localise in an afternoon without breaking the brand.
View projectNational Transport Expo
Three days, eleven zones and a ministerial opening — built in a hall that was still empty 72 hours earlier.
View projectPartner Welcome Kit
12,000 onboarding kits designed, produced and delivered across 34 provinces without a single reprint.
View projectAnnual Report 2023
340 pages of regulated disclosure that a non-accountant can actually read.
View projectRamadan Brand Film
A Ramadan film that earns its emotion instead of borrowing it from a soundtrack.
View projectSales Kickoff Gathering
900 sales people, one room, and a target announcement that had to land as motivation rather than pressure.
View projectProduct Launch Coverage
A launch covered live, cut on site, and published before the press left the building.
View projectBrand Identity Refresh
A shelf-first identity: designed to be read at two metres, in a fridge, next to eleven competitors.
View project04 — Who we work with
Regulated, demanding,
high-visibility brands
Finance & Banking
- BRI
- BCA
- Bank Mandiri
- BTPN
- Permata
- bjb Syariah
Finance & Banking
- BRI
- BCA
- Bank Mandiri
- BTPN
- Permata
- bjb Syariah
Automotive & Transport
- Daihatsu
- Suzuki
- Citilink
- Jeep
Automotive & Transport
- Daihatsu
- Suzuki
- Citilink
- Jeep
Government & SOE
- Kemenhub
- Pos Indonesia
- BUMN
Government & SOE
- Kemenhub
- Pos Indonesia
- BUMN
Fashion & Lifestyle
- Abigail
- Demeter
- Louella
- +10 more
Fashion & Lifestyle
- Abigail
- Demeter
- Louella
- +10 more
Food & Beverage
- Nutrigoat
- Trickburger
- Royal
Food & Beverage
- Nutrigoat
- Trickburger
- Royal
Telco & Enterprise
- Telkomsel
- Developers
- Corporates
Telco & Enterprise
- Telkomsel
- Developers
- Corporates
05 — How we work
A short line
to remarkable
01
Listen & frame
We start by rewriting the brief in one sentence. If we can't, we haven't understood the business problem yet.
01
Listen & frame
We start by rewriting the brief in one sentence. If we can't, we haven't understood the business problem yet.
02
Route options
Two or three genuinely different creative routes — costed, scheduled, and honest about trade-offs.
02
Route options
Two or three genuinely different creative routes — costed, scheduled, and honest about trade-offs.
03
Produce in-house
Design, film, stage and merch under one roof, so revisions don't bounce between vendors.
03
Produce in-house
Design, film, stage and merch under one roof, so revisions don't bounce between vendors.
04
Land it
Delivery, on-site supervision and a full asset handover — files you can still use in three years.
04
Land it
Delivery, on-site supervision and a full asset handover — files you can still use in three years.
06 — From the founder
“To become a creative industry company with real, positive impact for every stakeholder — through solutions that are useful before they are beautiful.”
Sona LesmanaFounder & CEO, Fugo Creative Group
07 — Journal
Notes from
the studio
Process notes, project stories and takes on the industry — written by the people who make the work.
01 — Latest · 20 Aug 2026
How we take a brief from deck to stage
A look inside our end-to-end process — strategy, design, film, stage and physical product under one roof.
Sona Lesmana
5 min read
5 min read